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Tips For Success

  • by ninacolburn
  • October 2, 2012
Spanish Classes, Denver, CO

Doing Business in the United States

Here in the United States, let them know that you understand “how things are done in their country of origin” but that “this is the way you want things done” at your company. Be patient and take the time to communicate to the person in ways that he or she can relate and you will see wonderful results!

Just as there are plenty of adjectives that describe an American worker and his work ethic, Nina Colburn can help you to tap into the many positive traits of your Latin American worker!

Doing Business in Latin America

As Americans we generally want to lead with our objectives, but when we are doing business in Latin America, it is very important to follow the appropriate social protocol which governs how and when we can effectively present our information.

Time is relative and very flexible throughout Latin America. Project plans will need to adapt themselves to the expectations and impediments that are met with in a third-world country.

Tradition and custom are highly respected, but the Latin American market is not adverse to change. Everyone welcomes the American way of doing things if it is presented in a sensitive and culturally competent manner.

If the infrastructure that you need is not already in place, why not plan to partner with your host country to provide these services?

When entering the Latin American Market, understanding, flexibility and creativity are keys to your success.

Questions about these tips?

 

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  • Meet Nina

    Nina Colburn is an authority on Latin American culture. She is 100% bilingual and bicultural, and has served as a cultural liaison between the United States and Mexico for several international companies. She served as a Commercial Trade Aide for the U.S. Trade Office and the U.S. Embassy in Mexico City, where she lived for 32 years.

    Nina now lives in Denver, Colorado, where she continues her work in cultural orientation, translation, teaching, and cross-cultural communication in the workplace.

    Read Nina’s Bio
  • Testimonials

    "I am elated today, having just spoken in Spanish with my first colleague from Mexico! Nina's classes give me not only the proper words, grammar and pronunciation to display conversation, but also a demeanor which would impress my new colleague. It is incredibly empowering to speak to a new partner in their native language. Without classes with Nina, I would not have the confidence or the skill to do so! Thank you Nina!"
    ~ Krista Muddle, National Park Service Denver Colorado

    “Nina has provided reliable advice that shows her years of experience in communicating between two very different business cultures and languages. My advice now is don’t try it alone. Doing the job right means getting this kind of help from the get-go, when business relationships with Spanish-speakers are just being created.”
    ~ Brian Price, Denver Colorado

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